Ask anyone who knows me, pretty packaging is my thing. I swoon of kraft paper bags, minimalist gift tags, color tissue paper, and don't get me started on bows, ribbons, and washi tape. I love it all. So when Chelsea of Lynn Boxed contacted me explaining her business and wanting a fresh logo I jumped on board immediately.
I am fairly new at logo design, as much of my graphic design experience has been with blog design, but I am loving this new world. I have 3 or 4 new clients right now that are all new business owners and it has been such fun to dream along side them about their brand and businesses. To be able to capture their vision in a logo is an honor, and a challenge. Who doesn't love a good challenge?
So back to Lynn Boxed. This is an Etsy shop that sends personalized gift boxes tailored to every occasion in life. From new babies, to get well soon boxes and everything in between Chelsea has you covered in this one stop gift box shop! She described her business to me as creative, personal, thoughtful, and detailed. So that is what we worked towards in her logo.
When creating the inspiration board I pulled images with soft colors, sharp lines, and professional touches like the fonts, pencils, and labels. This was the starting point for the branding and it is just so pretty to look at.
Initially the logo was going to read Lynn + Boxed so I designed 4 logos to match the brand aesthetic Chelsea wanted. I am relatively new to the pen tool in Adobe Illustrator and LOVE to learn more by practicing with it. So when I saw the opportunity to incorporate a graphic as a nod to what Lynn Boxed is all about I jumped on it!
Once Chelsea reviewed the concepts we decided to tweak a few of the designs before narrowing it down to one.
We finally landed on the second design, and Chelsea chose to eliminate the "+" sign and then we had our finished logo! YAY! I then went on to design her business cards, Etsy header, Facebook Header, and Etsy Avatar.
Chelsea also had me design several postcards that will go in the different boxes! I had some fun with this and really loved picking colors and fonts to follow the theme of each particular box. Here are a handful of the postcards!
This entire project was so much fun to me. I love working for Chelsea and teaming with her to create something unique and beautiful. I am looking forward to supporting her shop, and you never know, I might even bring some of her goodies here to the blog to share with you all! Check her out!!