Brand launches are my favorite, I love having the opportunity to work with creative bloggers, business owners, and dreamers to design unique websites and brands for such amazing people! This design was one of my favorites, it was designed using the Blogger platform, and is seriously my favorite blogger design to date.
Melissa of Simply Sweet Melissa has been a blog friend for years, really since I started my journey 3 years ago. She is a sweet soul that loves feminine flair and whimsy just as much as I do with a little dash of sass thrown in. Her description of the vision for her brand was simple..."Sex in the City meets Steel Magnolias"! Classy meets sassy and southern and lovely! Done and done.
We pulled images with that soft feminine touch that still gave you a little feeling of mystery. We originally had a few pastel colors included in the palette but as the design progressed we pulled away from those and primarily used the navys, blues, and copper accents.
For her logo concepts I focused on whimsical fonts paired with more professional fonts to create the sexy but innocent look Melissa was looking for!
Melissa liked the fonts from the third option best but wanted to combine them with the pineapple graphic and for the colors to be tweaked in order to pop more! Below is the final product for Simply Sweet Melissa's logo, and I just love it. The pineapple has become quite popular and is a symbol for hospitality! Perfect for that Steel Magnolias vibe.
For the brand board we also pulled in some patterns that are used throughout the design! And as mentioned earlier we tweaked the color scheme to better reflect the direction of the design.
The website just turned out so lovely! It is perfectly feminine while giving off an air of professionalism! I just love it! Now is the part where you go check it out, and swoon over all of Melissa's GORGEOUS wedding photos! Give her some love!
If you are a blogger, small business owner, or creative interested in branding, logo design, or website design message me and let's chat about working together!