Avenue 410 Boho Boutique Brand Launch

You may notice a few changes over here in the next few weeks, Oh Simple Joys has gotten a face lift and a new focus. I have mentioned several times in these brand posts that I am a self taught designer/freelancer. I love learning about design and I want to share what I learn with you! So be on the look out for more posts about my experiences as a self taught designer in the days ahead. 

Recently I had the opportunity to partner with two lovely ladies that happen to be sister in laws. These ladies had a dream of opening up a bohemian inspired online boutique with long term goals of a brick and mortar store on down the line. Enter Avenue 410, I was thrilled to work on the branding, logo, and web design for this project. 

We wanted to go for very rich, bold, feminine colors, and modern images that allude to the boho aesthetic and style that Avenue 410 carries in their products. 

I created 4 logo designs, and had a lot of fun drawing the little hanger. Ultimately we went with the first option and added in colors.

I created several collateral items including stickers, discount cards, thank you cards, and social media banners. They all turned out super cute!!

This was a super fun project to work on, and I know you will love all the clothes sold by Avenue 410, so check them out. (Hint, they have free shipping right now!! Hurry!!)