branding

Avenue 410 Boho Boutique Brand Launch

You may notice a few changes over here in the next few weeks, Oh Simple Joys has gotten a face lift and a new focus. I have mentioned several times in these brand posts that I am a self taught designer/freelancer. I love learning about design and I want to share what I learn with you! So be on the look out for more posts about my experiences as a self taught designer in the days ahead. 

Recently I had the opportunity to partner with two lovely ladies that happen to be sister in laws. These ladies had a dream of opening up a bohemian inspired online boutique with long term goals of a brick and mortar store on down the line. Enter Avenue 410, I was thrilled to work on the branding, logo, and web design for this project. 

We wanted to go for very rich, bold, feminine colors, and modern images that allude to the boho aesthetic and style that Avenue 410 carries in their products. 

I created 4 logo designs, and had a lot of fun drawing the little hanger. Ultimately we went with the first option and added in colors.

I created several collateral items including stickers, discount cards, thank you cards, and social media banners. They all turned out super cute!!

This was a super fun project to work on, and I know you will love all the clothes sold by Avenue 410, so check them out. (Hint, they have free shipping right now!! Hurry!!)

Laura Kittrell Photography Brand Launch

To say that I am excited about this post would be an understatement. Oh Simple Joys has grown exponentially in the past 6 months and I am grateful for this growth for so many reasons. One of the many reasons is because I have been able to work with so many business women lately. While I am still very much offering my design services for bloggers, lately I have been working with published authors, college professors, fitness studio owners, photographers, videographers, bakers, and more...it has truly been inspirational. I am so grateful for the opportunity to meet new clients, and Laura Kittrell has been one of those clients. 

Simply Sweet Melissa Brand Launch

Brand launches are my favorite, I love having the opportunity to work with creative bloggers, business owners, and dreamers to design unique websites and brands for such amazing people! This design was one of my favorites, it was designed using the Blogger platform, and is seriously my favorite blogger design to date. 

Melissa of Simply Sweet Melissa has been a blog friend for years, really since I started my journey 3 years ago. She is a sweet soul that loves feminine flair and whimsy just as much as I do with a little dash of sass thrown in. Her description of the vision for her brand was simple..."Sex in the City meets Steel Magnolias"! Classy meets sassy and southern and lovely! Done and done. 

We pulled images with that soft feminine touch that still gave you a little feeling of mystery. We originally had a few pastel colors included in the palette but as the design progressed we pulled away from those and primarily used the navys, blues, and copper accents. 

For her logo concepts I focused on whimsical fonts paired with more professional fonts to create the sexy but innocent look Melissa was looking for! 

Melissa liked the fonts from the third option best but wanted to combine them with the pineapple graphic and for the colors to be tweaked in order to pop more! Below is the final product for Simply Sweet Melissa's logo, and I just love it. The pineapple has become quite popular and is a symbol for hospitality! Perfect for that Steel Magnolias vibe.

For the brand board we also pulled in some patterns that are used throughout the design! And as mentioned earlier we tweaked the color scheme to better reflect the direction of the design.

The website just turned out so lovely! It is perfectly feminine while giving off an air of professionalism! I just love it! Now is the part where you go check it out, and swoon over all of Melissa's GORGEOUS wedding photos! Give her some love! 

If you are a blogger, small business owner, or creative interested in branding, logo design, or website design message me and let's chat about working together!